First Golden Age

The modern appreciation for Georgia as a travel destination began to flourish in the late 20th century, as adventurers and culture seekers discovered the country’s rich history, diverse landscapes, and hospitable people. With its dramatic Caucasus mountains, ancient churches, and vibrant cities like Tbilisi and Batumi, Georgia became a haven for those seeking both natural beauty and cultural depth. This period marked the “First Golden Age” of Georgian tourism, characterized by a rise in eco-tourism, heritage exploration, and wine tourism – all attuned to the traveler’s growing desire for authentic and immersive experiences.

History

Just as children’s literature sparked imagination in the Victorian era, Georgia began to inspire travelers to reconnect with nature, tradition, and a slower pace of life. Its warm, welcoming atmosphere and diverse offerings – from hiking in Kazbegi to tasting qvevri-aged wines in Kakheti – turned Georgia into a must-visit destination for global explorers seeking wonder beyond the usual paths.